There are projects that require extensive planning and organization, involving a large crew and tons of props... and then there are the projects that are made great by pure spontaneity.
I spent a long day at Mercure Korona. We started early shooting breakfast, and captured the new Winestone menu in the afternoon, but we had a bit of "downtime" between 10 AM and 12 PM, so we thought we’d make good use of it. Over coffee, Tóth Kata and I brainstormed creative photo ideas that would be both imaginative and on-brand for the hotel. Suddenly, it hit us: let's take the throne from the photo corner out to iconic spots in the neighborhood and shoot some Insta-story-ready images. Fifteen minutes later, we were out on the streets with our spontaneous but enthusiastic team, and during a walk of just over an hour, we created the images below.
"And yes, nothing in these photos is AI. The pigeon really did fly exactly like that at that moment—it knew we were in a rush.
